Our experts at Mahana Corporation have more than 18 years of experience helping various businesses succeed in the Japanese market.
Because every business is different, we tailor effective advertising strategies for our client’s specific goals. This involves keyword selection, audience targeting, ad copy creation, and budget allocation that aligns with each client's needs.
Clear communication is extremely important when managing clients’ pay-per-click ads. Because of this, we conduct thorough hearings to learn about each client’s business, industry, goals, products/services, and ideas. We are always transparent about what we plan and execute, and ensure that our marketing strategies align with our client’s vision.
We continuously monitor campaign performance and make data-driven optimizations to improve results over time, then offer monthly campaign performance reports and meetings to discuss the current situation, as well as future planning.
Japanese is a high-context language which makes it extremely difficult to translate word-for-word.. Selecting Japanese keywords that are linguistically appropriate and effective for advertising requires extensive knowledge of the word’s historical background, local culture, and a grasp of what is currently in trend.
Similar to keyword research, in order to create effective and engaging ad copies, a solid understanding of the Japanese language and culture is necessary. The ad copy also needs to align with the client’s brand and goals. Mahana’s marketing consultants understand what grabs Japanese audiences’ attention and what leads to conversions.
Google Ads is a globally accessible tool. Finding the effective keywords and crafting compelling Japanese advertisements requires considerable language and cultural knowledge.
AI translation tools are becoming more and more capable, but keyword research goes beyond word-for-word translation. Choosing suitable keywords requires an understanding of words actually used by Japanese users. This requires an understanding of culture, history, and society.
Our marketing experts at Mahana Corporation currently live in Japan, but have lived and worked in countries abroad for either an extended amount of time, or a large part of their lives. All are fluent in Japanese as well as one or two more languages. Because of this, we at Mahana are well aware of cultural differences, intricacies, and nuances. We can assist in avoiding common pitfalls in translation and cross-cultural business.